The British Brands Conference
CFA Limited were retained for a period of six months to assist with the planning, marketing and implementation of a one-day conference and workshop for the British Brands Group, an association of major brand owners.
Our initial role was to work closely with John Noble (Director of BBG) to help him shape the content of the day into an interesting and useful event programme.
Having researched and found an appropriate venue, our task was then to manage venue arrangements, market the event, manage delegate administration, brief speakers, and stage manage the proceedings, including quality control of the presentations.
We provided note-takers for each workshop and compiled a post conference report, summarising the presentations, workshop findings and conclusions. This ensured a comprehensive record of the key challenges facing brand owners and how they proposed to respond.
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